Affectionately known as ‘the People’s Chip’, at Smith’s we’re honoured to celebrate our Australian heritage.
Many things have changed since the Smith’s Chips’ history began in 1931, but one thing remains the same, Smith’s are still The Original and the Best.
Smith's is born in Australia
Frank Smith and George Ensor manufactured the first Smith's Chips in Australia . These men took the humble potato and created an iconic new snack that has captured the hearts and taste buds of Aussies for generations.
Australia tastes its very first flavoured crisp
The Smith’s Snackfood Company introduced Australia to a flavoured chip for the very first time in 1961. Chicken flavour chips delighted Aussie consumers around the country.
The Smith's chippie-loving Gobbledok arrives
In 1987, Aussie families were introduced to the infamous Gobbledok on his search for the irresistible Smith’s potato chip. His unforgettable catch phrase, "Chippie, chippie, chippies" could be heard as he raced back to his home on planet Dok with packs of Smith's in arm.
The Smith’s chips logo gets a makeover
Since 1931, the Smith’s logo has transformed to reflect Australia’s evolving culture. Our latest logo and pack design has a more dynamic and contemporary feel, as the iconic red Smith's banner breaks out of the blue diamond to wrap around for an exciting multi-dimensional effect.
Smith’s launches NEW Oven Baked and Poppables!
Smith’s surprises and delights with two NEW launches in 2020 – Poppables, and Oven Baked.
Smith’s turns 90!
In 1931, Smith’s took the humble potato and created an iconic new snack, capturing the hearts and taste buds of Aussies for generations. Our Smith’s Chips are made from Australian potatoes, grown by Aussie farmers – including a family that’s been supplying us for over 50 years. Whilst some things have changed since 1931, one thing remains the same, Smith’s are still The Original and The Best!